Base Creative was tasked with creating locally relevant and globally consistent communication for Nautica Kids children's wear. We helped on a range of photoshooting activities, including casting, props design, storyboard creation, talent management and photo retouching. Each activity involved articulating and reinterpreting the brand strategy and core message so that they would engage with Asian customers while remaining true to the brand’s fundamentals.
As Nautica Kids focuses on the sea and technology as themes in its fashion line, we drew on the idea of “voyage” – a universal playful concept appealing to the imagination of children and parents alike – and brought it to life across POS, look book, and marketing communications.
© 2016 Base Creative Consultants Co. Ltd